Design in Web Design

I've been making websites for 6 years. Mostly I work with small businesses: local shops, small IT startups, private teachers, etc. Most of them need a website to make their business (and life at all) easier.

What does it mean?

Small business, even at the very begining, is a very time consuming job. I really like the jokes based on narrative "I didn't want to work 9 to 5, so I started my own business and now I work 24/7". This is 100% true: even if you don't do something, you think about your work. You cannot just leave your work, you know. You always take it home: for the weekend, to the bathroom, under the pillow.

As a web designer I cannot make you forget about your duties. But I can make a website which could unload your brain though.

Just a few ideas: make a F.A.Q. page and cut 1-2 hours a day spent on texting. Or let's develop a cost calculator for your services so you do not waste time on manual calculations. Get all requests/orders on the website and store them in one place so that you're not afraid of forgetting something.

They say "time is money" but for small business time is life. The more free time you have the more productive you become. Beeing overloaded with hundreds of thoughts will do you no good. So let's declutter your brain!

I feel I can make a small business owner's life easier. Like, you know, this is the main purpose of making a website. 'Cause if we start discussing rotation speed of the star on main page or number of pixels in the illustration for the cart... Yes, it will take time. And load RAM memory of a business owner (and it's already overloaded as we remember).

Why do extra features if the website makes it's job with basic design? Why think about complicated animations if our main purpose is simplifying?

You may say I'm a dreamer... but I'm not the only one. But I see a lot of simple, clear websites which actually work for their owners. Nothing complicated. Don't spend weeks on making illustrations and "playing with fonts".

There is only one thing.
Logic.
Yes, your website should be build logically! And this is what we need to focus on.
And not on the round radius of the menu bar (mine is 40px, btw).