AI in Web Design

1. Artificial Intelligence and Design — Best Friends or Just Colleagues?

AI is great for tasks like generating color schemes, creating simple logos, and processing images. That’s cool, but web design isn’t just a collection of beautiful elements; it’s about creating a concept and understanding human needs. An algorithm might suggest where a button looks best but won’t tell you how a person will feel looking at the whole site.

2. Hey, AI, what if we don’t need to complicate things?

The irony is, the more complex the design, the more often simple tools are called in. Algorithms offer loads of ideas, but sometimes the best solution is the simplest. If your site is working and is user-friendly — "if it ain’t broke, don’t fix it," as they say. After all, "design for design’s sake" doesn’t quite work, even in the world of AI.

3. When Should You Use AI?

In truth, AI excels at handling routine tasks: adaptive testing, gathering user data, A/B testing. If something boring can be automated, why not? But when it comes to the project’s "soul," concept, and emotional impact, AI still has some catching up to do.

4. Does AI Have a Sense of Style?

Good question. AI learns from existing examples, so it loves to "copy." But did you ever want to create a website that looks like all your competitors'? Probably not. AI is perfect for "mass solutions," but if you’re looking to create something unique and personalized, there’s no substitute for a real person.

The Bottom Line: AI and Designers Are Allies, Not Competitors

AI helps automate, simplify, inspire — but not replace. Yes, it can generate texts, but that doesn’t mean it understands them. Maybe one day we’ll trust AI to create a full design from scratch, but for now, we’ll leave it with the less "soulful" tasks.